1936 was born from 20 years at the elite level of sport. We use our deep industry network to back high-growth teams, properties, IP, businesses and brands shaping the future of sport, media and entertainment.
As hands-on investors and operators, we do more than just invest capital. We work directly with our partners to unlock new value and drive unmatched growth.
Our edge comes from inside the game: it is built, not bought.
Deploying capital across sport. We invest with conviction and operating capability, taking an active, hands-on role to drive performance and value creation.
Positioning the world's best brands in sport. We advise brands and properties on sponsorship architecture, sales, commercial strategy, and market entry.
Representing athletes who transcend their sport. We work with a select roster of elite talent, building long-term commercial value through brand partnerships and equity opportunities.
Partner to those who power sport. We advise investors, rights holders, and institutions on the transactions and strategies that unlock growth and access across sport.
We leverage connectivity in global sport, a proprietary network, and deep operating capability to provide our partners with as much support and expertise as possible. Some of our core areas of focus and knowledge are:
Sourcing, structuring, and closing premium commercial partnerships.
Platform distribution, rights strategy, and audience development.
Content and narrative that build cultural relevance.
Positioning, identity development, and long-term equity growth.
Commercial and growth strategy across the value chain.
Hospitality and cultural moments around marquee sport.
1936 is a strategic investor in ROCKWOOL Racing, the SailGP team powered by American Magic. Danish-flagged and American-owned, racing to become the most global team on the circuit.
1936 led the seed round in Sports Eye, an AI camera platform that films, tracks, and edits every session automatically, giving venue operators content to build revenue around. Already the market leader in surf pools, and now moving into snow, golf, and motorsport.
1936 is a strategic investor in the SuperFile Trackhouse MotoGP team. The only US-owned team on the grid and one of the most ambitious in the closed league, now owned by Liberty Media, owners of F1, and challenging at the front of the World Championship.
1936 represents Lucas Pinheiro Braathen, the Brazilian-Norwegian skier who transcends his sport. Olympic gold medalist, World Cup champion, face of Moncler, and a creative force in fashion and music.
1936, Sports Illustrated and Hofmann Experience created The Chalet by Sports Illustrated, an exclusive hospitality residence at the Hahnenkamm FIS Alpine Ski World Cup in Kitzbuhel, Austria.
1936 brought Visa and Lucas Pinheiro Braathen together for a global partnership that peaked at the Milano Cortina Olympic Games, where Lucas delivered gold.